A new digital streaming reality...

White Rabbit allows you to reward the films and series you stream. Blockchain technology delivers transparency and expediency, ensuring artists receive their fair share. Everyone is happy.

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The Challenge:

White Rabbit has identified 5 main challenges to the film and series industry that we will solve.

Challenge 1 Too few filmmakers make money from digital distribution.

Challenge 2 Revenue lacks transparency and cash-flow immediacy.

Challenge 3 We don’t distinguish between pirates and fans. Fans are forced to break the law to see their favorite film or series, because they can´t pay for content.

Challenge 4 There is less choice of content as closed server subscription services produce more of their own and buy less.

Challenge 5 The digital distribution paradox - a lack of competition in global digital distribution slows UI innovation. Yet, more subscription services means more logins and passwords for users.

White Rabbit

The Solution

White Rabbit is a browser plug-in that recognizes the content you watch, without forcing you to subscribe to any one site. By separating distribution from payment, White Rabbit offers one payment system, but infinite viewing experiences.

When streaming their favorite films or series, smart contracts deduct a payment from users and transfer this immediately to rights holders. Utilizing blockchain technology, rights holders are also ensured complete financial transparency.

Thereby, White Rabbit liberates creators and fans from closed server based subscription platforms. In its place, White Rabbit delivers unlimited choice in content for fans, incentives for an innovative streaming industry, a sustainable business model for digital distribution and a fair and transparent future for artists, producers and investors.


Q4 2017
  • Presale
  • Partner Streaming Sites – application round
Q1 2018
  • Token sale
  • MVP available
  • Partner Streaming Sites – first round partners announced
  • Content acquisitions announcement
Q2 2018
  • Launch Alpha – invitation only
  • Partner Streaming Sites – second round partners announced
  • Content acquisitions announcement
Q3 2018
  • Launch Beta
  • Product launch
Q4 2018
  • Rabbit Hole release
  • New content-recognition technology release

The Team

Alan R. Milligan (CEO & Partner)

Award winning film producer. Software entrepreneur. Responsible rebel.

Alan is a film producer with awards from Cannes, Venice, Gothenburg and more than 50 other awards and nominations since 2014. Prior to this Alan was a software entrepreneur, developing MCIS, a database for safe transportation of chemicals at sea and an automated stowage system for chemical tankers. MCIS has become the global industry standard for the chemical tanker industry and was sold to Heidenreich Innovation in 2008. Alan holds an MA in International Relations and International Business.

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Adrian Hessel-Rütter (COO & Partner)

Digital strategist. Automation and workload specialist. St. Andrews graduate.

Adrian graduated from the University of St. Andrews with a degree i Management and Psychology and immediately pursued a career in the IT industry. For the last 7 years Adrian has been employed with Intility and Atea, helping their customers implement their digital strategy.

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Jon Inge Buli (CFO & Partner)

Shipping economist. Risk analyst. Globetrotter.

Jon Inge has bachelor degrees in Finance and Marketing from David Eccles School of Business and a Specialist Masters in Finance from CASS Business School in London. Having spent a majority of his career in the Shipping and Oil Industry in various commercial roles, his career began at DVB Bank performing risk analysis and financial modelling on existing and potential clients. This financial root has been the base in all endeavours and project work over his banking and brokering career. His projects have led to extended working engagements in Mexico City, Newfoundland, Rio De Janeiro, New York, Houston, Rotterdam, London and Oslo experiencing significantly different approaches to project methodology and financial solutions. Most recently, he has earned his PRINCE2 Foundation certificate in project management.

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Alexander Yarushin (CTO & Partner)

System architect. Submarine, telecommunications and healthcare automation.

Alex has been programming since 1996. He has been a principal developer and system architect in various projects including production automation system for submarines, billing for mobile telecommunications, pharmaceutical distribution systems and healthcare automation. As IT technical director of Milbros Software he developed MCIS (Milbros Chemical Information System) together with Alan and his father,  a pioneer of chemical tanker industry. Today, MCIS is the industry standard for safe transportation of chemicals at sea.

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Gabriel Andrei (Developer)

UI specialist. User focused. Independent.

In the last few years Gabriel has spent most of his professional time working with startups. He has amassed substantial experience considering the needs of both the technical and commercial side of projects. Gabriel is focused on the UI, ensuring that we always keep an eye on the user´s perspective. He enjoys working on projects that create something people enjoy using in their daily lives. Gabriel is self driven, resourceful, and works well independently and in teams.

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Advisory Board

We will be welcoming more members of the advisory board in the coming weeks... watch this space!

Gregory Carson

Startup investor. Business developer. Capital funding.

Entrepreneurial, hands-on business & people developer. Directly driven dozens of capital fundings and led the growth & exits of a few companies. International Board Member & Angel Investor in High Tech( Cryptocurrency Bitcoin, Telecom software security, Blockchain, AR/VR), Med Tech, eHealth. Expertise in Security, Med Tech, Software, Disruptive Tech Market Entry and sales.

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Michael Terpin

40 ICOs. CoinAgenda founder. Alphabit Fund advisor.

Founder and CEO of Transform Group and CoinAgenda.

Michael Terpin is Founder and CEO of Transform Group, the leader in blockchain and ICO PR and advisory services (60 ICOs and counting), as well as CoinAgenda, the leading conference series connecting mainstream investors with blockchain and cryptocurrency investments. Michael has been in the bitcoin and blockchain sector since 2013, when he co-founded BitAngels as the world's first angel network for digital currency start-ups. He is also CMO and special advisor to Alphabit Fund, a $300 million digital currency fund.

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Jon Ramvi

Blockchain developer. Lead engineer Startblock. Nordic blockchain evangelist.

Jon has been a web developer for 12 years, an entrepreneur for 10, and a blockchain developer for 3 years. An early interest in blockchain has led him to organize Northern Europe's largest blockchain conference and Ramvi founded and runs Oslo Blockchain Day. In 2015 he started Blockchangers AS, a boutique consultancy for blockchain development for 30+ corporations.

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Hans Clemetsen

Commercial lawyer. Corporate services. International clients.

Hans is an experienced commercial lawyer and holds a master of laws degree from the University of Oslo and Monash University in Australia. Hans has many years of experience with corporate law, general commercial law and cross boundary transactions. Hans is a founder of Javelin Corporate Services AS and Javelin Advokatfirma AS, which specialize in providing full service corporate services for Norwegian and international clients. Jav Corp is located in Oslo, Norway.

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Alexander Hagerup

Serial entrepreneur. Technology driven. AI and Blockchain.

Energetic entrepreneur. Strong in Sales, Marketing, Business Strategy, Start-up culture. Built and sold two tech companies by the age of 30; most recently sold The Online Backup Company to J2 Global Inc. (Nasdaq:JCOM).

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Tom Emil Olsen

Multi-award winning Creative Director. Founder of the international branding agency KIND.

A multi-award winning Creative Director with more than 20 years’ experience in the industry, Tom Emil Olsen is the founder of global branding agency Kind, and the company's CEO. The success of Kind’s unique approach to its clients’ needs - termed ‘Conceptual Branding’ - has seen it rapidly expand with an additional Norwegian office in Oslo, as well as regional offices in Sweden, the UK and China.

Tom has received numerous prestigious awards for design and creative thinking, both in his native Norway and internationally. He has repeatedly received ‘The Award for Design Excellence’ from The Norwegian Design Council. Tom is also featured in hundreds of international blogs, books and magazines, as well as the highly regarded Adweek Talent Gallery, where he was listed in Adweek Magazine’s Top 100 list of global creative talents.

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Meet us

October 24th-26th. Las Vegas - Coinagenda Global

October 28th-31st. Gibraltar - d10e

November 9th-10th. Shenzen - ibdac

November 15th-16th. Moscow - Moscow Blockchain Conference

November 17th-18th. Los Angeles - World Funding Summit

November 28th. London - Blockchain Summit London

November 29th-30th. Singapore - Block Show Asia

February 15th-20th. Berlin - www.berlinale.de


Email: token@whiterabbit.one