White Rabbit allows you to reward the films and series you stream, on whatever peer-to-peer platform you choose to stream from. White Rabbit technology recognizes content and utilizes blockchain to facilitate payment between you and the films rights holders. When everyone gets their fair share, everyone is happy.

Do you want access to our jumping explainer video? Email video@whiterabbit.one to get the Rabbit’s key in 1,2,3…

The Challenge

White Rabbit has identified 3 main challenges to the film and series industry that we will solve.

Challenge 1: Money

Too few filmmakers make money from digital distribution. Income is a fraction of what films once made from DVD sales, streaming revenue lacks transparency and recoupment takes years rather than minutes.

Challenge 2: Choice

Subscription-based streaming services give less and less choice of content as they produce and promote more of their own series and films.

Challenge 3: Pirates vs. Fans

Fans are forced to break the law to see their favorite films or series, unable to pay and stream the desired content from their preferred streaming service.

The Solution

White Rabbit ecosystem consists of users, content rights holders and creators, partner streaming sites, third party developers and White Rabbit. White Rabbit offers users a personalized content library — the Rabbit Hole — and a browser plugin.

The White Rabbit plugin recognizes the content being streamed enabling users to offer White Rabbit Tokens (WRT) as a guarantee for payment to content rights holders. Each time a user streams content a smart contract deducts the tokens from the user’s account and transfers it to the rights holders. If a smart contract does not exist, rights holders may enter into one and accept tokens or reject. If they reject, the tokens which are kept in an encrypted distribution pool are returned to the user, securing their anonymity.

The Rabbit Hole is user’s personal content library where they can access all the content they have paid for and enjoy exclusive materials, extras, director’s cuts, merchandise and interviews. In addition, the Rabbit Hole enables users to interact directly with the creators behind their favorite films, enjoy film screenings in VR together, and use other available third-party applications.

By separating distribution from payment, White Rabbit offers one payment system, but infinite viewing and fan experiences.

Do you want access to our jumping explainer video? Email video@whiterabbit.one to get the Rabbit’s key in 1,2,3…



  • Freedom to stream – on any p2p site, paying directly to rights holders.
  • Freedom to pay – P2P is legalized by guaranteeing  payment for streaming with the White Rabbit Token (WRT).
  • Freedom to access more content, more artists, and more fan experiences in the Rabbit Hole, bringing you closer to the art, artists and entertainment you love.


  • Revolutionary business model – no longer months and years to receive revenue, but minutes after fans pay.
  • Data – access to all the non-personal streaming data about your film and series.
  • Control – price and territory can be adjusted while content relevant streaming sites focus audience targeting

  Streaming Industry

  • White Rabbit revenue shares with streaming sites that agree to our Partner Streaming Sites code of conduct.
  • Meaning illegal streaming sites are encouraged to legalize by a rewarding revenue model and new players will enter the market.
  • Which incentivizes innovation in UI, search and recommendation improving streaming experience and the creation of clear streaming brands, to the benefit of fans and content creators.


  • Interaction – talk to your fans directly in the Rabbit Hole. Tell them about you, your film and upcoming projects.
  • Monetization – offer additional content to the fans favorite film and series, Q&A´s, VR screenings and more.
  • Transparency – receive what your due as user payments are written in the immutable blockchain ledger.


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The team

Alan R. Milligan

CEO & Partner — LinkedIn


Award winning film producer. Software entrepreneur. Responsible rebel.

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Alan is a film producer with awards from Cannes, Venice, Gothenburg and more than 50 other awards and nominations since 2014. Prior to this Alan was a software entrepreneur, developing MCIS, a database for safe transportation of chemicals at sea and an automated stowage system for chemical tankers. MCIS has become the global industry standard for the chemical tanker industry and was sold to Heidenreich Innovation in 2008. Alan holds an MA in International Relations and International Business.

Adrian Hessel-Rütter

COO & Partner — LinkedIn


Digital strategist. Automation and workload specialist. St. Andrews graduate.

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Adrian graduated from the University of St. Andrews with a degree i Management and Psychology and immediately pursued a career in the IT industry. For the last 7 years Adrian has been employed with Intility and Atea, helping their customers implement their digital strategy.

Jonas Foyn Therkelsen

CTO — LinkedIn

Full stack Blockchain developer. Msc. Computer Science Engineering.

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Jonas is a full stack blockchain developer with a Msc. Computer Science
Engineering from NTNU (Norwegian University of Science and Technology).
Jonas mined his first Bitcoin in 2011 and has worked on several Ethereum
projects as developer and architect.

Jon Inge Buli

CFO & Partner — LinkedIn


Shipping economist. Risk analyst. Globetrotter.

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Jon Inge has bachelor degrees in Finance and Marketing from David Eccles School of Business and a Specialist Masters in Finance from CASS Business School in London. Having spent a majority of his career in the Shipping and Oil Industry in various commercial roles, his career began at DVB Bank performing risk analysis and financial modelling on existing and potential clients. This financial root has been the base in all endeavours and project work over his banking and brokering career. His projects have led to extended working engagements in Mexico City, Newfoundland, Rio De Janeiro, New York, Houston, Rotterdam, London and Oslo experiencing significantly different approaches to project methodology and financial solutions. Most recently, he has earned his PRINCE2 Foundation certificate in project management.

Jon Ramvi

Lead blockchain developer — LinkedIn

Blockchain developer. Lead engineer Startblock. Nordic blockchain evangelist.

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Jon has been a web developer for 12 years, an entrepreneur for 10, and a
blockchain developer for 4 years. Ramvi founded and runs Oslo Blockchain
Day, Northern Europe’s largest blockchain conference. In 2015 he started
Blockchangers AS, a boutique consultancy for blockchain development for
30+ corporations.

Robin Pedersen

Blockchain developer — LinkedIn


Full stack Blockchain developer. Open source contributor.

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Robin is a full stack blockchain developer from the NEM project with years of open source contributions. Outside work, Robin has developed an Ethereum game. He has experience as a web consultant.

Gabriel Andrei

Developer — LinkedIn


UI specialist. User focused. Independent.

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In the last few years Gabriel has spent most of his professional time working with startups. He has amassed substantial experience considering the needs of both the technical and commercial side of projects. Gabriel is focused on the UI, ensuring that we always keep an eye on the user´s perspective. He enjoys working on projects that create something people enjoy using in their daily lives. Gabriel is self driven, resourceful, and works well independently and in teams.

Advisory Board

Gregory Carson



Startup investor. Business developer. Capital funding.

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Entrepreneurial, hands-on business & people developer. Directly driven dozens of capital fundings and led the growth & exits of a few companies. International Board Member & Angel Investor in High Tech( Cryptocurrency Bitcoin, Telecom software security, Blockchain, AR/VR), Med Tech, eHealth. Expertise in Security, Med Tech, Software, Disruptive Tech Market Entry and sales.

Michael Terpin



40 ICOs. CoinAgenda founder. Alphabit Fund advisor.

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Founder and CEO of Transform Group and CoinAgenda.

Michael Terpin is Founder and CEO of Transform Group, the leader in blockchain and ICO PR and advisory services (60 ICOs and counting), as well as CoinAgenda, the leading conference series connecting mainstream investors with blockchain and cryptocurrency investments. Michael has been in the bitcoin and blockchain sector since 2013, when he co-founded BitAngels as the world’s first angel network for digital currency start-ups. He is also CMO and special advisor to Alphabit Fund, a $300 million digital currency fund.

Dr. Daniel Baur


Co-founder of K5 International. International film producer and blockchain enthusiast

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Dr. Daniel Baur is an entrepreneur/investor in the media/tech business and film producer. In 2002 he co-founded the film financing and production company S.R.O. Entertainment AG. A year later he founded SPC Informationssysteme, a company providing IT and project management services for companies like T-Mobile Germany and Deutsche TelekomThen, in 2006, he co-founded the world sales company K5 International GmbH / K5 Media Group GmbH with partner Oliver Simon. Under the roof of the K5 Media Group he co-developed – with Oliver Simon and the German production company Schmitz’ Katze – a white label VOD-service NOWTILUS which was since sold to ROVI.

His most recent venture is White Rabbit – a disruptive Blockchain Company in the P2P feature film and TV distribution business.

Daniel Baur has produced, executive produced and financed more than 50 features over the last fifteen years. He is currently producing The Coldest Game starring Bill Pullmann and Lotte Verbeek. In 2018 he produced ANON, the first high budget production of K5 Film, directed by Andrew Niccol starring Clive Owen and Amanda Seyfried. ANON was sold to Netflix in North America. Prior to that he executive produced Martin Zandvliet’s Oscar nominated Land of Mine as well as Jim Jarmusch’s Cannes Competition Paterson starring Adam Driver, in cooperation with Amazon Studios.

Dr. Daniel Baur is a graduate of the highly respected MEGA program of the Media Business School in Spain where he studied management of media companies and received a Masters in Audiovisual Management (Honors) in 2001. During MEGA Daniel Baur interned at Deutsche Bank in the entertainment division. Prior to that Daniel Baur studied entertainment law at the University of Freiburg im Breisgau where he later completed his PhD.

Hans Clemetsen



Commercial lawyer. Corporate services. International clients.

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Hans is an experienced commercial lawyer and holds a master of laws degree from the University of Oslo and Monash University in Australia. Hans has many years of experience with corporate law, general commercial law and cross boundary transactions. Hans is a founder of Javelin Corporate Services AS and Javelin Advokatfirma AS, which specialize in providing full service corporate services for Norwegian and international clients. Jav Corp is located in Oslo, Norway.

Alexander Hagerup



Serial entrepreneur. Technology driven. AI and Blockchain.

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Energetic entrepreneur. Strong in Sales, Marketing, Business Strategy, Start-up culture. Built and sold two tech companies by the age of 30; most recently sold The Online Backup Company to J2 Global Inc. (Nasdaq:JCOM).

Alexander Yarushin


System architect. Submarine, telecommunications and healthcare automation.

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Alex has been programming since 1996. He has been a principal developer and system architect in various projects including production automation system for submarines, billing for mobile telecommunications, pharmaceutical distribution systems and healthcare automation. As IT technical director of Milbros Software he developed MCIS (Milbros Chemical Information System) together with Alan and his father,a pioneer of chemical tanker industry. Today, MCIS is the industry standard for safe transportation of chemicals at sea.

Kathrin Brunner



Video on demand. Strategy.

Crazy about Narration.

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Kathrin Brunner is a leading thinker in the field of digital media, digital media distribution and content development. Curiosity is what drives her.

She has more than 15 years experience in the field of Video on demand and held Senior Management positions at Warner/ Bertelsmann Joint Venture in2movies, Deutsche Telekom and Discovery Communications. Her company Starberry.the media factory has consulted a wide range of companies, from ProSiebenSat1’s VoD platform maxdome to the german public broadcasters and is currently setting up mYndstorm productions, focussing on extraordinary narrative formats in avantgarde film and virtual reality.

Kathrin Brunner holds a doctoral degree in Strategic Management from Munich School of Management (LMU) on the topic of Organisation Theory in times of Globalization.

Tom Emil Olsen



Multi-award winning Creative Director. Founder of the international branding agency KIND.

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A multi-award winning Creative Director with more than 20 years’ experience in the industry, Tom Emil Olsen is the founder of global branding agency Kind, and the company’s CEO. The success of Kind’s unique approach to its clients’ needs – termed ‘Conceptual Branding’ – has seen it rapidly expand with an additional Norwegian office in Oslo, as well as regional offices in Sweden, the UK and China.

Tom has received numerous prestigious awards for design and creative thinking, both in his native Norway and internationally. He has repeatedly received ‘The Award for Design Excellence’ from The Norwegian Design Council. Tom is also featured in hundreds of international blogs, books and magazines, as well as the highly regarded Adweek Talent Gallery, where he was listed in Adweek Magazine’s Top 100 list of global creative talents.


Meet us

October 24th-26th. Las Vegas – Coinagenda Global

October 28th-31st. Gibraltar – d10e

November 9th-10th. Shenzen – ibdac

November 15th-16th. Moscow – Moscow Blockchain Conference

November 17th-18th. Los Angeles – World Funding Summit

November 28th. London – Blockchain Summit London

November 29th-30th. Singapore – Block Show Asia

February 15th-20th. Berlin – www.berlinale.de

April 13th-15th. Tallin – ACE Producer Conference

April 24th. Oslo – Oslo Blockchain Day

April 27th. Singapore – Blockchain Investment Group Singapore meetup

April 30th-May 1st, Tokyo – d10e

May 3rd. Hong Kong – Blockchain Investment Group Hong Kong meetup

May 4th, Bangkok – Blockchain Investment Group Bangkok meetup

May 10th. Cannes – NEXT Marche du Film presentation & panel

May 14th. Cannes – White Rabbit’s Cannes film festival presentation & panel


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